Shacksbury Cellar Club: Strategic rebrand
With subscription programs on the rise and a growing desire for limited-edition products, we saw an opportunity to bring our innovative special-release program, collaborations, Cider Club, and Lost Apple Project under a unified look and feel in a 750ml format. The rebrand involved creating an updated visual identity alongside artist Eva Claycomb for a more cohesive aesthetic. We also developed branded shipping materials to improve the unboxing experience and encourage more social sharing. Finally, in order to grow our audience, we are focused on working with more like-minded collaborators, like Martha Stoumen who shares our love of the land.
2021