easy wine: light wine brand launch

Industry trends indicate that consumers are looking for light, low-alcohol beverage options – all they are getting is the same hard seltzer. From establishing a visual identity to building a brand voice, the launch of Easy Wine speaks to the craft-conscious consumer looking to “Rose´ All Day” and still make it to dinner. The launch targeted sunbelt states and major markets like Austin, TX with the summer release of Pink, followed by Red and White. Timed to holiday gifting and the release of Red, we partnered with Steffi Lynn of @haveaniceday on a limited-edition collaborative label, which was sold as a set on our website.

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2021