HUNTER: STRATEGIC and CREATIVE COMMUNICATIONS AGENCY
Our team serviced CPG food & beverage clients; namely, The Wine Group, Le Creuset, TABASCO Brand, and Red Bull. While client work is proprietary, please see below for some key campaign highlights from my time at the agency.
Key Campaign Contributions:
TABASCO Family Meal – A digital content series, in partnership with Eater, that delivered recipes from chefs and influencers to families during the COVID lockdown.
Cupcake LightHearted Launch – A full-scale media launch introducing Cupcake Vineyards’ new low-calorie wine collection timed to the brand’s Coachella sponsorship.
Le Creuset Colorful Conversations – A first look at the newest colorways, Artichaut + Nectar, via branded media appointments and dinner by Chef Erik Ramirez of the acclaimed Llama Inn.
Chloe Wine Celebrates Her Story – A 360 marketing campaign timed to Women’s History Month, in partnership with Dress For Success and featuring celebrity talent, like Kate Bosworth and Whitney Port.
Red Bull x PAC-MAN Cans – A media blitz to announce the launch of the limited-edition PAC-MAN partnership, complete with office happy hours and an 80s themed basement party with an exclusive guest list.
TABASCO 150th Anniversary – A yearlong celebration honoring 150 years of TABASCO Sauce “flavoring the world,” including a global food fair, social recipe campaign, and even a 15 year barrel-aged Diamond Reserve Pepper Sauce release.
I also served as a Core Leader for the agency-wide Power User Group, aimed at improving and elevating the agency's analytics, insights, and measurement capabilities. I assisted with the analysis and dissemination of the 2020 Food News Study and received the Lighthouse Award in 2019 for significant contributions to insights and measurement.
2018 - 2020