lit' for life: Research report
As Account Executive, I lead the Integrated Communications team as we conducted extensive research for the Syracuse, NY based non-profit Lit' for Life over the course of five months. The organization promotes proactive literacy programs for children in Syracuse's inner city. Lit' for Life's founder was looking to improve its reach and engage a larger audience within the community. This report reflects our findings and offers recommendations.
Cover and logo created using Adobe Illustrator
2017
lit' for life: Campaign Plan
Utilizing the research conducted for Lit' for Life, our team Citrus Communications (CitComm) devised a campaign plan to promote literacy through male engagement. As Creative Director, I created a cohesive look and feel for the campaign deck and designed the ancillary materials. I also devised the theme for the campaign.
Cover and logo created using Adobe Illustrator & InDesign
2018