PROVI: Integrated B2B Marketing
Provi is an “Emerging Unicorn,” dedicated to connecting all three tiers of the alcohol industry via the fastest growing B2B marketplace. As a marketing-led SaaS company, my team is tasked with executing innovative and insights-driven campaigns that move the needle and make the jobs easier for our users in bars, restaurants, and retail stores nationwide .
Select Campaign Contributions:
Provi Pulse Report – A quarterly insights report that taps into marketplace data and uncovers buying behavior trends like “The Surge of Spirits in OND” and “Unpacking 2023's Retail Buyer Behavior and Ecommerce Trends.”
Provi Supplier Ads GTM – Partnered with Instacart to leverage new e-commerce capabilities through its platform, Carrot Ads. Generated supporting collateral and sales enablement assets including Supplier-specific blog, The Brand Pub.
Provi | Insights Alpha GTM – Launching as a new DaaP solution aimed at Supplier customers who are looking for additional marketplace insight outside of existing advertising performance data.
Regional Partnerships – Working with regional and market-specific partners across all three tiers of the bev-alc industry, like Spec’s and other industry associations, helps to serve as social proof and builds loyalty amongst our users.
SevenFifty to Provi Migration – A 360 campaign bringing together two best-in-class beverage alcohol e-commerce solutions that grew our userbase exponentially.
Additionally, I was nominated for the 2022 Provi Impact Award for my cross-functional contributions and company-wide impact.
2022 - Present