SCCP: Digital content series

We teamed up with some of the best bartenders in the business to launch the Shacksbury Cider Cocktail Program. This digital content series shares recipes crafted by notable national and regional bartenders using Shacksbury’s Core Ciders as the key ingredient. Leveraging our owned channels, the recipes were packaged using a custom brand treatment and optimized for social sharing, targeted newsletters, and media pitches.

Thus far, the program produced a 40% higher newsletter CTR than average and resulted in one of the brand’s most saved social posts on record.

Collaborators To Date:

2021