Brooklyn Brewery: Tapping into new online markets
A strategy report compiled for a hypothetical social media campaign to promote the 2017 release of the Brooklyn Brewery's Winter Lager. The campaign was aimed at introducing new markets and diversifying Brooklyn Brewery’s audience by broadening market appeal to consumers who are new to the craft beer industry or would not typically identify as beer drinkers. A mock website was also created for the launch.
Package designed in Adobe InDesign
2017